Objectives
Generate a high volume of quality leads for student admissions- Improve online visibility and engagement through digital marketing
- Lower cost per lead (CPL) to increase ROI
- Strengthen brand presence in the education consultancy industry
Client Overview
VIS Learning is a leading education consultancy dedicated to helping international students pursue higher education in Australia. Their services include student admission assistance, visa guidance, health insurance, skills assessments, and professional year programs. Despite their expertise, VIS Learning faced challenges in generating leads and increasing enrollments due to high competition and a lack of awareness among potential students.
Challenges
- Low Lead Volume
- VIS Learning struggled to attract enough prospective students despite offering valuable educational services.
- High Competition
- The education consultancy market is saturated, with many agencies targeting the same audience, making it difficult to stand out.
- Audience Awareness Gap
- Many students were unaware of the benefits of professional year programs, visa assistance, and the admission support offered by VIS Learning, leading to missed opportunities.
- Inefficient Lead Nurturing
- A lack of structured follow-up strategies meant that many interested leads were lost due to ineffective engagement.
Solutions
Targeted Google & Meta Ads: We launched highly targeted ad campaigns on Google and Meta, focusing on keywords like “Study in Australia” and “Student Visa Assistance.” Engaging ad copies with strong CTAs helped attract students actively searching for study abroad opportunities.
High-Converting Landing Pages: Optimized landing pages were designed for different courses and visa programs, ensuring seamless navigation. Testimonials and student success stories built trust, while streamlined inquiry forms and CTAs improved user experience, increasing engagement and driving higher conversion rates.
SEO & Content Marketing: We implemented an SEO-driven content strategy, publishing informative blogs and guides on studying in Australia. By targeting high-intent keywords and securing authoritative backlinks, we improved search engine rankings and increased organic traffic to VIS Learning’s website.
WhatsApp & Email Nurturing: We implemented an SEO-driven content strategy, publishing informative blogs and guides on studying in Australia. By targeting high-intent keywords and securing authoritative backlinks, we improved search engine rankings and increased organic traffic to VIS Learning’s website.
Influencer & Community EngagementWe collaborated with student influencers and education communities, leveraging Instagram reels and YouTube videos to enhance brand visibility. Engaging with student forums and online groups helped establish credibility, generating more inquiries through organic social media outreach.
Performance Tracking & OptimizationUsing Google Analytics and Meta Ads Manager, we continuously monitored and optimized campaigns. A/B testing of ad creatives, targeting strategies, and landing pages helped reduce cost per lead while maximizing conversions, ensuring sustainable growth in student enrollments.
Results
15,000+ Qualified Leads
Through a well-executed digital marketing strategy, we successfully generated over 15,000 high-quality leads, connecting VIS Learning with students actively seeking higher education opportunities in Australia.
35% Lower Cost Per Lead
By continuously optimizing campaigns and refining audience targeting, we significantly reduced the cost per lead by 35%, ensuring maximum efficiency and better return on investment.
Higher Course Enrollments
The surge in qualified leads translated into increased student inquiries and admissions, directly boosting enrollments for various courses and visa programs offered by VIS Learning.
Stronger Brand Awareness
Our strategic campaigns positioned VIS Learning as a trusted education consultancy, increasing brand recognition among international students and reinforcing its credibility in the competitive education sector.
By leveraging targeted digital marketing, content creation, and lead nurturing strategies, VIS Learning successfully generated over 15,000 leads. This case study showcases the power of a structured approach in boosting student enrollments and business growth.
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