Rolly Receipt is a U.S.-based company specializing in eco-friendly, smokeable receipt paper, primarily serving bakery shops and other businesses. Their mission is to reduce waste by offering sustainable alternatives to traditional receipt paper. In addition, Rolly Receipt provides Smokeable Receipt ATMs, Eco-Friendly ATMs, and Smokeable Receipt Credit Card Processing, helping businesses enhance their sustainability efforts while offering unique, environmentally conscious solutions to customers.
Keyword Mapping: We began with thorough keyword research for every page of the website. Relevant keywords were mapped to each page to ensure proper integration into the content. These keywords focused on product features and the eco-friendly aspect of Rolly Receipts' offerings.
On-Page SEO Optimization: The website’s on-page elements were optimized to be SEO-friendly. This included adjusting meta tags, titles, H1 tags, and content to improve relevance and readability for both search engines and visitors.
Off-Page SEO: To build authority and credibility, we implemented an off-page SEO strategy. This involved posting articles on external websites, writing blogs, and securing high-quality backlinks to drive traffic and improve rankings.
Content Strategy: SEO-optimized content was created, focusing on Rolly Receipts' unique products and their benefits. The content highlighted long-tail keywords that targeted specific business industries such as cafes, retail stores, and eco-conscious businesses.
A/B Testing & Continuous OptimizationContinuous optimization was key to maximizing campaign success. We tested subject lines, email designs, CTA placements, and send times to improve open rates, click-through rates, and conversions. A/B testing allowed us to refine campaigns for better results.
Rolly Receipts achieved a top 1 ranking for many of their product-based keywords, significantly improving visibility.
The website saw a sharp increase in clicks and impressions, indicating growing interest and visibility.
Our continued SEO efforts ensured that rankings were maintained and further optimized for additional keywords.
Building a High-Quality Email ListWe segmented the audience by industry, focusing on dispensaries, vape shops, health food stores, and coffee shops. Lead magnets like free samples and eBooks encouraged sign-ups, with a double opt-in process ensuring a high-quality subscriber list.
Personalization & Segmentation Emails were personalized according to business type, such as dispensaries and coffee shops, showcasing how Rolly Receipts' products addressed their specific needs. Subscribers were segmented by engagement levels and regional needs to ensure relevant, targeted messaging for each audience.
Content That Educates and ConvertsOur emails combined product education with compelling messaging. We emphasized the eco-friendly nature, cost savings, and uniqueness of smokeable receipts. Success stories and limited-time offers, like free samples and discounts, helped increase engagement and drive conversion.
Automated Drip CampaignsWe set up multi-step workflows to nurture leads and boost conversions. Welcome series emails introduced the brand and mission, while lead nurturing followed up with interested businesses. Cart abandonment emails reminded users to complete requests or purchases.
A/B Testing & Continuous OptimizationContinuous optimization was key to maximizing campaign success. We tested subject lines, email designs, CTA placements, and send times to improve open rates, click-through rates, and conversions. A/B testing allowed us to refine campaigns for better results.
The email marketing campaigns generated millions of dollars in revenue.
Rolly Receipts went from being a regional business to having a presence in all 50 states.
Average open rates exceeded 40%, with click-through rates of 15-20%.
Media Spend Managed
Year in Market
Result Driven Professional
Websites Built
Get a Call Back
