Healthy Bedroom is a luxury retailer specializing in premium mattresses designed to promote better sleep and overall well-being. Known for its high-quality products, Healthy Bedroom targets customers who prioritize comfort and health in their sleep environment.
The primary objectives for Healthy Bedroom were:
Healthy Bedroom faced several challenges
To address these challenges, we developed a focused digital marketing strategy for Healthy Bedrooms
Comprehensive Website SEO Overhaul: We conducted in-depth keyword research and optimized Healthy Bedroom’s website with relevant search terms like 'luxury mattresses,' 'organic mattresses,' and 'best mattress for health.' On-page SEO improvements were made, including meta tags, content updates, and internal linking.
Targeted Google Ads Campaign: We restructured the existing Google Ads campaigns, focusing on high-intent keywords and optimizing ad copy to highlight the unique health benefits of Healthy Bedroom’s mattresses. We also implemented detailed audience segmentation and bid strategies to reduce costs while increasing the return on ad spend (ROAS).
Optimized Landing Pages: To improve both SEO and Google Ads performance, we created dedicated landing pages designed to increase engagement and conversion rates, ensuring a seamless user experience that aligned with customer search queries.
The SEO campaign delivered significant improvements for healthy Bedrooms Homes
In organic traffic, with a noticeable boost in search engine rankings for key mattress-related terms.
In Google Ads conversion rates, while reducing the cost per click (CPC) by 20%.
In overall online sales, driven by a combination of better visibility and more efficient ad spend.
In the luxury mattress market, with more customers discovering Healthy Bedroom through both organic and paid channels.
Media Spend Managed
Year in Market
Result Driven Professional
Websites Built
