Privacy Policy

This Policy applies to information collected through our website, enquiry and booking forms, marketing subscriptions, email, telephone and WhatsApp communications, recruitment submissions, AI-powered features, cookies, analytics, and other digital interactions.

Depending on your interaction with us, we may collect your name, business name, job title, professional information, email address, telephone or WhatsApp number, country or location, project requirements, services of interest, meeting details, messages, enquiries, attachments, recruitment information, and other information you voluntarily provide.

We may automatically collect IP address, browser and device information, operating system, approximate location, referring website, pages viewed, time spent, navigation data, visit dates, website performance information, and cookie or advertising identifiers.

We may use personal information to operate our website; respond to enquiries; understand project requirements; schedule consultations; provide service information; prepare proposals; communicate about projects; provide support; deliver contracted services; improve website functionality; analyse traffic; measure marketing effectiveness; send permitted communications; develop services and internal processes; operate AI or automation features; prevent fraud and misuse; protect our systems and legal rights; maintain records; and comply with applicable laws.

Where laws apply, we may process information based on consent, contractual necessity, legitimate interests, or legal obligations. Legitimate interests may include responding to enquiries, improving services, security, analytics, business development, preventing fraud, and managing relationships.

Our website may use cookies and similar technologies for functionality, visitor analysis, performance, and marketing measurement. Third-party technologies may include Google, Meta, LinkedIn, or similar providers. Where required by law, we seek consent before using non-essential cookies.

Information submitted to an AI-powered feature may be processed to respond to requests, qualify enquiries, provide support, automate workflows, generate recommendations, or improve efficiency. We aim to apply privacy and security safeguards.

Where permitted by law, we may send company updates, newsletters, service information, industry insights, and promotional communications. You may unsubscribe using the available unsubscribe option or by contacting us.

We do not disclose personal information unnecessarily. We may share information with trusted providers where reasonably necessary, including hosting and cloud providers, communication platforms, CRM systems, analytics and advertising providers, scheduling services, IT and cybersecurity providers, payment or accounting providers, professional advisers, contractors, technology partners, and government authorities where legally required.

Base2Brand does not sell personal information for monetary consideration as part of its ordinary business operations. Certain disclosures to advertising or analytics providers may be considered “sharing” under some privacy laws.

Information may be processed or stored outside the country where it was collected. Where required, we use safeguards including contractual obligations, standard contractual clauses, security measures, or other recognised mechanisms.

We retain personal information only as long as reasonably necessary for enquiries, business relationships, service delivery, financial records, disputes, legal protection, and regulatory requirements. When no longer required, information may be securely deleted, anonymised, or otherwise disposed of.

We use reasonable administrative, organisational, and technical safeguards designed to protect personal information against unauthorised access, accidental loss, misuse, alteration, disclosure, and destruction. Measures may include access controls, secure infrastructure, monitoring, and authentication.

Depending on your location and law, you may have rights to access personal information, request correction or deletion, restrict or object to certain processing, withdraw consent, request portability, opt out of direct marketing, opt out of sharing or targeted advertising, request information about personal information collected or disclosed, lodge a grievance, and exercise privacy rights without unlawful discrimination.

Where India’s Digital Personal Data Protection Act, 2023, and rules apply, individuals may have rights concerning information about processing, access, correction, updating, erasure, consent withdrawal, grievance redressal, and other rights provided by law.

Our website may contain links to third-party websites, social networks, platforms, or services.

Our website and services are primarily intended for businesses and professional users and are not directed at children. We do not knowingly collect children's information in violation of law.

For employment applications, we may collect names, contact details, CVs, employment history, education, professional skills, portfolio information, and other voluntarily submitted information.

When providing websites, ecommerce, CRM, AI automation, enterprise, advertising, analytics, or similar services, Base2Brand may process information on behalf of clients. The client may act as controller or primary decision-maker, while Base2Brand may act as processor or service provider under contractual instructions.

We may update this Privacy Policy periodically to reflect changes in services, website functionality, technologies, privacy practices, or legal requirements.