Started from Scratch: From Zero to 300+ Quality Leads in a Month with Meta Ads

About Loria Medical

Loria Medical, led by Dr. Victor Loria, the world’s most experienced male enhancement permanent filler expert, is a well-established name in the field of male enhancement procedures. With over two decades of experience, Dr. Loria specializes in non-surgical penile enhancement and is now expanding into lengthening procedures. As a leader in his industry, Dr. Loria aimed to expand his patient base and raise awareness of his pioneering techniques through Meta advertising.

300+ increase in consultation bookings

30% reduction in Cost-Per-Lead (CPL)

90%+ Brand Awareness

Objectives

The primary objective of the Meta Ads campaign and generate more qualified leads, and enhance brand awareness for their revolutionary male enhancement procedures. Specifically, Dr. Loria wanted to:

Create and Optimize a Facebook Account:
Establish a new Facebook account for Loria Medical of Orlando, ensuring it is fully optimized with relevant information, including service descriptions, contact details, and engaging visuals. This will serve as the foundation for building the brand's social media presence.
Share Graphics Regularly:
Develop and share eye-catching graphics on the Facebook page consistently to promote Dr. Loria's innovative male enhancement procedures. This includes informative posts, promotional content, and educational materials that comply with Meta's advertising policies.
Share Reviews and Testimonials:
Actively share positive reviews and testimonials from satisfied clients to build trust and credibility within the community. This strategy aims to create a supportive environment where potential clients feel encouraged to seek consultations and guidance regarding their needs.
Run Meta Ads to Generate Leads:
Develop and execute targeted Meta Ads campaigns aimed at generating qualified leads for Dr. Loria's male enhancement procedures. This includes crafting compelling ad copy and visuals that comply with Meta's advertising policies, targeting specific demographics interested in these services to drive traffic to the website and encourage consultation bookings.

Challenges

Male enhancement is a sensitive and highly competitive market. Marketing for medical procedures, particularly those related to male health, presents unique challenges, including:

Sensitive subject matter
Communicating effectively about male enhancement while maintaining professionalism and trust
Ad regulations
Meta (Facebook and Instagram) has stringent guidelines for advertising medical services and procedures, making it difficult to craft compliant, engaging ads
Reaching the right audience
It was essential to target men aged 30-60 who were likely to be interested in the procedures while maintaining privacy and discretion
Content Restrictions and Ad Rejections
The creation of content and graphics for the Meta Ads campaign faced significant hurdles due to Meta's strict policies. Our initial creatives were frequently rejected, which necessitated a strategic reevaluation of our approach. We had to develop compliant content that adhered to these guidelines while still effectively communicating the unique benefits of Dr. Loria's male enhancement procedures
Account Disabling and Communication Hurdles
To complicate matters further, our ad account was disabled by Meta, requiring multiple calls with their support team to regain access. During these discussions, we needed to clearly articulate the nature of our services, which focus on sensitive topics that potential clients are often reluctant to discuss openly. Additionally, we had to carefully segment our audience and interests to tailor our messaging, ensuring it resonated with individuals seeking guidance and consultations in a discreet manner

Solutions

We developed a comprehensive strategy to overcome these challenges and meet Loria Medical's goals. The approach included:

Targeted Meta Ads: Using Meta’s advanced targeting tools, we created highly focused ad campaigns to reach men interested in health, wellness, and cosmetic enhancements. We refined the targeting based on age, location, income level, and specific interests.

Creative Messaging: We carefully crafted ad copy and visuals that addressed the audience’s needs and concerns while adhering to Meta's advertising guidelines. The focus was on professional, discreet messaging that highlighted Dr. Loria’s expertise and the permanent nature of the filler treatments.

Lead Generation Forms: To simplify the consultation process, we integrated Meta’s lead generation forms directly into the ads. This allowed potential clients to easily request more information or schedule consultations without leaving the Meta platform, improving conversion rates.

A/B Testing: We continuously tested different ad creatives, formats, and messages to determine what resonated best with the audience. From carousel ads showcasing before-and-after results to testimonial videos, every piece of content was optimized for performance.

The Final Results

Our Meta Ads campaign delivered outstanding results for Loria Medical, significantly boosting brand visibility and lead generation. The key outcomes were:

Lead Generation

The campaign generated a 50% increase in consultation bookings within the first three months, with a noticeable spike in inquiries about the new lengthening procedures.

Higher Engagement

The ads achieved above-average click-through rates (CTR) compared to industry benchmarks, thanks to tailored messaging that addressed the target audience’s concerns and interests.