Rest Easy with Targeted SEO and Google Ads: Boosting Sales for Healthy Bedroom

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About Healthy Bedroom

Healthy Bedroom is a luxury retailer specializing in premium mattresses designed to promote better sleep and overall well-being. Known for its high-quality products, Healthy Bedroom targets customers who prioritize comfort and health in their sleep environment.

Objectives

The primary objectives for Healthy Bedroom were:

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    Increase online sales of luxury mattresses through improved visibility and targeted traffic.
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    Boost organic search rankings for key product-related terms in the competitive luxury bedding market.
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    Leverage Google Ads to capture highly motivated, purchase-ready customers and drive immediate conversions.
Objective

Challenges

Healthy Bedroom faced several challenges

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  • Highly Competitive Market
  • The luxury mattress industry is filled with established brands dominating both organic and paid search results, making it difficult to stand out
  • Low Brand Awareness
  • Despite offering premium products, Healthy Bedroom lacked strong brand recognition, limiting its ability to compete with larger, well-known brands
  • Underperforming Google Ads Campaigns
  • Previous attempts at Google Ads had delivered poor results, with high costs per click (CPC) and low conversion rates

Solutions

To address these challenges, we developed a focused digital marketing strategy for TechCity

Comprehensive

Comprehensive Website SEO Overhaul: We conducted in-depth keyword research and optimized Healthy Bedroom’s website with relevant search terms like "luxury mattresses," "organic mattresses," and "best mattress for health." On-page SEO improvements were made, including meta tags, content updates, and internal linking.

Targeted

Targeted Google Ads Campaign: We restructured the existing Google Ads campaigns, focusing on high-intent keywords and optimizing ad copy to highlight the unique health benefits of Healthy Bedroom’s mattresses. We also implemented detailed audience segmentation and bid strategies to reduce costs while increasing the return on ad spend (ROAS).

Optimized

Optimized Landing Pages:To improve both SEO and Google Ads performance, we created dedicated landing pages designed to increase engagement and conversion rates, ensuring a seamless user experience that aligned with customer search queries.

Results

The SEO campaign delivered significant improvements for healthyBedrooms Homes

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35% increase in organic traffic, with a noticeable boost in search engine rankings for key mattress-related terms.

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50% improvement in Google Ads conversion rates, while reducing the cost per click (CPC) by 20%.

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25% growth in overall online sales, driven by a combination of better visibility and more efficient ad spend.

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Stronger brand presence in the luxury mattress market, with more customers discovering Healthy Bedroom through both organic and paid channels.

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80M

Media Spend Managed

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Year in Market

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Result Driven Professional

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Websites Built